Veo Text-to-video and image-to-video are two fundamentally different approaches to AI video generation, each with distinct strengths.
Text-to-video generates entirely new visual content from a written prompt. The AI creates every element — subject, environment, lighting, motion — from scratch. This is ideal when you want complete creative freedom and don't have existing visual assets.
Image-to-video starts with an existing image and animates it. The AI preserves the visual elements of the source image while adding realistic motion, camera movement, and effects. This is perfect for product marketing (animate a product photo), social media (bring a photo to life), and brand consistency (maintain visual identity).
Choose text-to-video for: original creative content, conceptual videos, scenes you can't photograph, and when you want maximum creative control. Choose image-to-video for: product marketing, brand consistency, animating existing assets, and when visual fidelity to a source is important.